Roundglass | melodyshenportfolio

Roundglass Living's Class Descriptions

Conducting content audit on Roundglass Living's class descriptions

Project Overview

During my internship at Roundglass, one of my primary responsibilities was conducting a content audit on class descriptions, which played a critical role in this project. Roundglass Living is a holistic wellbeing app that provides users with a personalized daily feed featuring breathwork, meditation, yoga, food, music, and more, all designed to support overall wellness. The objective of this project was to explore and implement strategies to minimize the amount of text presented on introductory screens. The goal was to streamline the user onboarding experience by making it more visually engaging and user-friendly, while still conveying essential information. This involved analyzing user behavior, testing alternative copy formats, and optimizing content to ensure clarity and brevity without compromising the overall message or user understanding.

Goal

To reduce cognitive load and enhance the user experience by simplifying content and eliminating non-essential activities that do not directly contribute to learning on intro screens. This will be achieved through:

Clear, concise writing that focuses on delivering essential information
Bullet lists to highlight key features and benefits for easy comprehension
Simple and consistent language and content structure for better readability
Active voice to engage users and improve clarity
Adherence to Roundglass's voice and tone guidelines throughout the entire writing process to ensure brand consistency and alignment

Content Audit

Example: Class Descriptions

Example: Meditation/Yoga Courses

Example: Recipe - About this Recipe

Example: Recipe - The Benefits

Example: Recipe - Ingredient Chart

Example: Recipe - Directions

Original

New Structure

Result

The implementation of the new content structure I designed led to a significant improvement in the performance of all classes on the Roundglass Living app. Conversion rates increased from 2.2% to 3.4%, marking a massive growth in user engagement and successful actions. This enhancement was a direct result of streamlining the content to reduce cognitive load, improving the clarity and conciseness of messaging, and optimizing the overall user flow. The new structure not only increased user interaction but also created a more enjoyable experience, allowing users to easily navigate through the platform and engage with the educational content more effectively. This success highlights the importance of content design in driving key performance metrics and improving user satisfaction.

Challenge

One of the most significant challenges I faced was maintaining a consistent content structure across diverse sections of the Roundglass Living app, including class descriptions, meditation/yoga courses, mini-courses, and recipes. Each section served a unique purpose, requiring distinct approaches to content presentation. While classes, meditation/yoga courses, and mini-courses needed a unified and consistent structure to ensure a seamless user experience, the recipes section demanded an entirely different format due to its unique requirements. Balancing the need for uniformity in some areas with the necessity for differentiation in others was crucial to creating a cohesive yet adaptable content strategy.

Main Takeaway

This project provided me with invaluable practical experience in reviewing, researching, and exploring innovative strategies to enhance user experience by reducing cognitive load on introductory screens. I had the opportunity to rewrite content using the new format I developed, ensuring a more user-friendly and engaging experience. Additionally, working within Roundglass's voice and tone guidelines boosted my creativity and UX writing skills, allowing me to deliver content that aligned with the brand's identity while enhancing usability. The success of this project has had a lasting impact on the Roundglass Living content team's future approach to content creation and optimization.